Guest blogging is one of the most effective ways to gain exposure in front of huge new audiences. By writing high-quality posts that are published on respected websites and blogs that attract thousands of readers, you can earn the type of high-authority inbound links that Google respects.
It’s also a great way to make a name for yourself. As folks start to see your name appear on more and more authority blogs in your niche, they come to see you as an expert.
The challenge is that there are hundreds of thousands of blogs. Where do you start? Which blogs offer the best opportunities for what you’re trying to accomplish? We’ll help you to figure this puzzle out below. Read on for 6 smart tips for identifying guest blogging gigs that give you the most bang for your buck.
#1. Identify The Blog’s PageRank
PageRank represents how important Google thinks a page is. (It is also an indication of a domain’s authority.) A page’sRank is influenced by the PageRank of the pages and sites that link to it. If a blog is a PR0, that’s a sign Google doesn’t think much of it. If it’s a PR7, a guest post can deliver a valuable link to your site.
When looking through potential guest blogging opportunities, focus on blogs that have a higher PageRank. It’s a great way to separate the wheat from the chaff.
#2. Check For Social Media Participation
Look for blogs that are active in social media channels. Each post should have buttons that allow people to like, pin, tweet, or share it. In addition, the blog itself should have a presence on Facebook, Twitter, and other platforms.
Not only will your guest post have a better chance of getting traction in social media, but it’s an indication that the blog owner considers audience engagement important. And that’s more likely to generate a loyal readership.
#3. Organize Your Target Blogs
Once you add ongoing guest blogging to your marketing toolbox, you’ll find that organization is critical. It’s impossible to remember the blogs you want to write for, their respective author guidelines, and when you should follow up with each blog’s editorial team.
A spreadsheet is ideal for keeping details organized. You can list blog URLs, owners’ names, their contact information, and PageRank. Depending on how deep you want to go, you can also list whether the blogs have email newsletters, the average number of comments that come in per post, and the posting frequency.
Bottom line: stay organized. It will make your life easier.
#4. Prioritize Blogs With Flexible Bio Guidelines
Some blogs won’t let you link to your site from your post. Instead, they give you a separate author’s page.
Some blogs will only allow you to include a single link in a bio box that follows your post. Others allow several links, including one or two in the actual body copy.
Some blogs encourage you to link to your social media accounts, such as Google+ and Twitter, rather than your business website.
Some blogs use nofollow links while others do not.
The most important thing to remember is that there are no standards. Every blog is different. Prioritize those that offer the most value by letting you place in-post and end-of-post links. (By the way, these are great details to include in your spreadsheet!)
#5. Look For Active Blogs
Blogs that lack activity usually lack readership. And if they lack readership, they’re probably not that important in Google’s eyes. I recommend taking a pass. Forget about them.
Focus on blogs that are updated on a regular basis. They don’t need to be updated daily or even weekly. They just need to show signs of life. If a blog has been abandoned by its owner, treat it the same way.
#6. Find Blogs That Publish A Lot Of Content
Other factors being equal, blogs that are heavy on content will have more authority in their space than blogs that are light. Google loves content. And recent data shows it has a hankering for deep content, the type that goes into detail.
Not every guest blogging opportunity is a good one. If you can learn to identify the good from the bad, you’ll be able to maximize the return on your time. And time is your most limited resource!
What steps do you currently take to find promising guest blogging gigs? Have you started guest blogging as a regular part of your marketing? Share your experiences with us by leaving a comment!