Online Publicity Campaigns

Place Yourself In Front of Your Industry's Most Important Media Influencers

Ghost Writing Articles

Editors and bloggers are hungry for expert content from people who know their industry. Don't sell yourself short. You don't have to be the leading expert in your industry to an expert. If you've got information that could help others because of personal experience, consider yourself qualified to speak on that topic.

A mention on an influential blog, magazine, or trade journal offers instant credibility among a warm and trusting target audience. What's more, once one industry influencer has mentioned you, others often follow. Continue to leverage your past successes to gain more placements, and soon you'll have established yourself as an industry thought leader. All it takes is an action plan and a commitment to take action.

Let Us Position You As An Expert Author in Leading Industry Publications

Expert Authorship Campaign

Publishers want content -- but it has to be absolutely relevant and useful to their target audience. We do research and work with you to identify story angles that are interesting , relevant, and, valuable for publishers and then 'pitch' the story idea to them on your behalf. We then write the article and you've not only got exposure in front of new audiences, but a piece of "social proof" that you're among the industry's thought leaders.

What we do:

Identify publications and blogs in your niche and build a custom media contact list
Research past issue of the publication to understand it's personality and that of the target audience
Produce 2-3 story angles and outlines that would be interesting, useful, beneficial and relevant to the publications readers, on which you are able to speak as an expert
Write custom pitch letters to individual editors
Ghostwrite the article to the editors specifications on your behalf

Place Your News Story In Front of Today's Most Important Influencers

The News Alert Campaign

We've gotten your optimized press releases published all around the web, finding their way in front of people searching for your keywords and driving valuable backlinks to your site. Headlines and links are being shared on social networks, finding their way in front of new audiences. Now it's time to directly place your news in front of media influencers in your niche with a custom media alert campaign.

With our custom media alert letter campaigns, we identify specific key influencers in your niche and 'pitch' your announcement to them, in an attempt to get a mention, a reply for more info, and to get on the an influencer's radar.

Our custom media alert campaign package does the work for you, so that you can continue making news within your company, rather than pitching news and handling the legwork.

Operating on your behalf, we:

Identify 10 influential content publishers (magazines, bloggers, radio stations, etc) that regularly cover the topic of the press release.
Research past published content by each specific media influencer in order to build a case as to why your news is an important asset for their publication.
Write a customized media alert letter to each editor showing specifically why the content is relevant to and beneficial for his or her audience.
Contact each individual editor/journalist/writer personally and include links to your multimedia press releases and your contact information for further inquiry.

Success in Life & Business Requires Active Pursuit

You don't have to wait and hope that the key people you want to reach will find your news. The people and businesses you see mentioned in the news and on influential blogs don't often get there by happenstance. Don't wait for your competitor to get there first.