If You’re Only Optimizing for Google, You’re Just Not Getting It
Posted on 17. Apr, 2007 by Christine OKelly.
The web, like anything else in life, is a popularity contest. Currently, Google seems to be the almighty decision maker on determining popularity–a lot like that kid everyone wanted to be like in high school. And just like the popular kid who stayed heavy metal while everyone else was going grunge, Google won’t hold it’s [...]
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More Pages = Higher Search Engine Ranking: An Experiement
Posted on 16. Apr, 2007 by Christine OKelly.
For the most part, the more pages a website has, the more successful it is – not just with the search engines, but in sales and true popularity as well. It makes sense fundamentally. The more pages of content a website has, the more chances there are for a potential customer to find the site. [...]
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How Google is Defining Business Ethics
Posted on 15. Apr, 2007 by Christine OKelly.
In order to get a high rank, Google forces us to comply with the old “you get what you give” adage. The more valuable information you share, the more people Google will put you in front of. Give nothing, and you get the same in return. This was a topic of uproar when in the [...]
