SEO Copywriting: How To Calculate Keyword Density
Posted on 16. Dec, 2008 by Christine OKelly.
There are a lot of tools for calculating keyword density – AFTER the content is already on the page. But as SEO copywriters, our job is to write content that is optimized BEFORE it goes live on the page. Calculating keyword density while your content is still in the draft phase is useful not only [...]
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Writers: How to Teach Your Business Clients About Effective Blogging
Posted on 23. May, 2007 by Christine OKelly.
A year ago, none of my writing assignments were for blogs. But in the first quarter of this year, lots of my clients started asking me to do blog writing. I’m currently writing for 7 different blogs. One blog, my favorite to write for, allows me to be me and give my expert opinion. On [...]
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What Press Release Distributors Don’t Want You to Know About Press Releases and SEO
Posted on 16. May, 2007 by Christine OKelly.
I write and distributed scores of press releases for clients every week without problem. But one that I recently wrote for my own company SEO Content Solutions was rejected by almost half of my regular distribution points. It appears that the press release titled SEO Copywriting Expert Reveals Secrets to First Page Results hit too [...]
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SEO Press Releases Rocking the Search Engine Results Page
Posted on 11. May, 2007 by Christine OKelly.
The people that get them absolutely love them. Even I was surprised at first at their impact on the SERP’s. Press Releases When optimized for search engines (and of course for humans as is my motto) press releases have a bold presence in the search results. Not only that, but they are a great way [...]
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A Major Business Mistake I Just Couldn’t Help But Duplicate
Posted on 01. May, 2007 by Christine OKelly.
Probably like you, I get so much email that I don’t have time to go through a lot of the newsletters and Google Alerts the way I would really like to. But this morning, in the early a.m. hours as I was sifting through my email, one headline stood out so much that I couldn’t [...]
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Women Say Advertisers Just Don’t ‘Get’ Them
Posted on 29. Apr, 2007 by Christine OKelly.
Media Post Publications makes a resonating point in its article “Moms Say Advertisers Don’t Get Them” This group represents 44 percent of the women’s market, but accounts for 55 percent of spending on consumer electronics; 51 percent of spending on food; 49 percent of spending on health & beauty aids; 48 percent of spending on [...]
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Creating Newsletters that People Actually Like to Read
Posted on 21. Apr, 2007 by Christine OKelly.
In the beginning, many companies used the guise of a newsletter to send those on their mailing list blatantly one-sided advertisements. But companies quickly learned that this type of correspondence only enraged people and definitely didn’t create quality customers. The widely accepted purpose of a newsletter today is to build/nurture customer loyalty as well as [...]
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Be the Industry Expert – Party Like a Rock Star
Posted on 20. Apr, 2007 by Christine OKelly.
Who doesn’t want to achieve rockstar celebrity status? Just because you’re in the morgage industry or the title insurance business doesn’t mean that you can’t be a celebrity in your industry. After all, popularity and success go hand in hand. To become really successful means being well-known in your circle.Becoming the industry expert is something [...]
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The Bare Bones Basics of Writing SEO Copy
Posted on 19. Apr, 2007 by Christine OKelly.
Effective web sales copy incorporates psychology, knowledge of consumer behavior, and mastery of language to build irresistible desire for your product. Combine this with search engine optimized text and You’ve got a formula for boosting search engine ranking and conversions. What is SEO Copywriting? SEO Copywriting or Search Engine Optimized Copywriting incorporates words and phrases [...]
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Cool Ways to Bring Your Content Off the Web
Posted on 18. Apr, 2007 by Christine OKelly.
There are so many ways to publish high quality books and documents today with no upfront costs. With the major advancements in print on demand publishing that have taken place over the years, you can really take your business presence to a level that was not possible just a few years ago. Take a look [...]
