Archive for 'SEO Copywriting'
SEO Copywriting: How To Calculate Keyword Density
Posted on 16. Dec, 2008 by Christine OKelly.
There are a lot of tools for calculating keyword density – AFTER the content is already on the page. But as SEO copywriters, our job is to write content that is optimized BEFORE it goes live on the page. Calculating keyword density while your content is still in the draft phase is useful not only [...]
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A Major Business Mistake I Just Couldn’t Help But Duplicate
Posted on 01. May, 2007 by Christine OKelly.
Probably like you, I get so much email that I don’t have time to go through a lot of the newsletters and Google Alerts the way I would really like to. But this morning, in the early a.m. hours as I was sifting through my email, one headline stood out so much that I couldn’t [...]
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Creating Newsletters that People Actually Like to Read
Posted on 21. Apr, 2007 by Christine OKelly.
In the beginning, many companies used the guise of a newsletter to send those on their mailing list blatantly one-sided advertisements. But companies quickly learned that this type of correspondence only enraged people and definitely didn’t create quality customers. The widely accepted purpose of a newsletter today is to build/nurture customer loyalty as well as [...]
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The Bare Bones Basics of Writing SEO Copy
Posted on 19. Apr, 2007 by Christine OKelly.
Effective web sales copy incorporates psychology, knowledge of consumer behavior, and mastery of language to build irresistible desire for your product. Combine this with search engine optimized text and You’ve got a formula for boosting search engine ranking and conversions. What is SEO Copywriting? SEO Copywriting or Search Engine Optimized Copywriting incorporates words and phrases [...]
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If You’re Only Optimizing for Google, You’re Just Not Getting It
Posted on 17. Apr, 2007 by Christine OKelly.
The web, like anything else in life, is a popularity contest. Currently, Google seems to be the almighty decision maker on determining popularity–a lot like that kid everyone wanted to be like in high school. And just like the popular kid who stayed heavy metal while everyone else was going grunge, Google won’t hold it’s [...]
