Archive for 'SEO Copywriting'
SEO Copywriting Tips: How To Work In Awkward Keywords
Posted on 08. May, 2012 by Christine OKelly.
Some keywords are easy to work into your content. They flow nicely, and play well with other words. They fit in and make friends with the surrounding text. Other keywords are more difficult to use. They repel other words, and demand to be the center of attention. For example, consider the phrase “professional dog trainer [...]
Continue Reading
Matt Cutts Says: Stop Obsessing About Keyword Density! A More Useful Keyword Strategy
Posted on 12. Apr, 2012 by Christine OKelly.
Google engineer Matt Cutts recently remarked that webmasters should use keywords naturally in their content. Some people took that to mean that optimizing their pages around keywords was useless. But Cutts was not communicating that at all. In fact, he was offering a valuable hint about tweaking your content marketing strategy so that Google considers [...]
Continue Reading
7 Killer Article Marketing Topic Ideas – Effective and Timeless!
Posted on 20. Mar, 2012 by Christine OKelly.
Ahh, writer’s block. It happens to everyone and can strike at any time. Don’t let yourself be stumped by the block when you’re working on articles for your article marketing campaign. Instead, take a page out of our book on how to come up with an endless stream of article topic ideas. If you’re just [...]
Continue Reading
SEO Copywriting Step-By-Step: 10 Topics For SEO Press Releases
Posted on 08. Feb, 2012 by Christine OKelly.
SEO press releases can pull triple-duty in boosting your online presence if you optimize them correctly… but what to announce? It’s okay if your news isn’t Earth-shattering or life changing — it just needs to be relevant to your audience, that is, your customers and others in your industry. Here are 10 power press release [...]
Continue Reading
SEO Copywriting Step-By-Step: 25 Facebook Post Ideas
Posted on 01. Feb, 2012 by Christine OKelly.
Smart marketers are using Facebook to connect to their customers in real time, but even the best of us struggle to come up with topics to post on our Facebook wall. A blank Facebook page is worse than no page at all, so don’t let yours look like tumbleweeds might come rolling across it at [...]
Continue Reading
How to Optimize an Article for Maximum SEO Effectiveness
Posted on 07. Nov, 2011 by Tara Geissinger.
There are several reasons why we often recommend that clients pursue SEO article marketing: to establish themselves as industry experts, to increase awareness of their products and services, and to build backlinks to their websites. The first two are fairly obvious, which is why we are going to focus on the third in this post. [...]
Continue Reading
More Proof That SEO Content Marketing Is Fueling Search Visibility
Posted on 18. Oct, 2011 by Christine OKelly.
One of our awesome Project Managers, Liyya, shared this info graphic from Brafton with the team yesterday — and I felt it really illustrated the point brilliantly about content marketing and how effective it is towards better SEO and overall visibility. I wanted to share it here because I think it’s really important to remember [...]
Continue Reading
Article Marketing Writing Techniques SEO Copywriters
Posted on 12. Jan, 2009 by Christine OKelly.
There are several reasons why we often recommend that clients pursue article marketing: to establish themselves as industry experts, to increase awareness of their products and services, and to build backlinks to their websites. The first two are fairly obvious, which is why we are going to focus on the third in this post. Starting [...]
Continue Reading
Choosing Article Marketing Topics For Increased SEO Benefit
Posted on 31. Dec, 2008 by Christine OKelly.
When you write articles for marketing purposes, it may be tempting to stuff them with keywords in hopes of getting them noticed faster and ranked higher. But with article marketing, a very high keyword density is actually detrimental: people reading articles are looking for useful information, not your promotional spiel. The companies that publish articles [...]
Continue Reading
SEO Copywriting Code-Critical: How to Format MS Word For Publishing Online
Posted on 20. Dec, 2008 by Tara Geissinger.
As an SEO copywriter or anyone with a blog or a website that drafts content in Word before publishing online, your SEO strategy must begin with your MS Word document. Though you may not realize it, if you don’t have Word set with the proper options, however, it turns from a useful writing tool into [...]
