Archive for 'SEO Copywriting'
SEO Copywriting Step-By-Step: 25 Facebook Post Ideas
Posted on 01. Feb, 2012 by Christine OKelly.
Smart marketers are using Facebook to connect to their customers in real time, but even the best of us struggle to come up with topics to post on our Facebook wall. A blank Facebook page is worse than no page at all, so don’t let yours look like tumbleweeds might come rolling across it at [...]
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How to Optimize an Article for Maximum SEO Effectiveness
Posted on 07. Nov, 2011 by Tara Geissinger.
There are several reasons why we often recommend that clients pursue SEO article marketing: to establish themselves as industry experts, to increase awareness of their products and services, and to build backlinks to their websites. The first two are fairly obvious, which is why we are going to focus on the third in this post. [...]
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More Proof That SEO Content Marketing Is Fueling Search Visibility
Posted on 18. Oct, 2011 by Christine OKelly.
One of our awesome Project Managers, Liyya, shared this info graphic from Brafton with the team yesterday — and I felt it really illustrated the point brilliantly about content marketing and how effective it is towards better SEO and overall visibility. I wanted to share it here because I think it’s really important to remember [...]
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Article Marketing Writing Techniques SEO Copywriters
Posted on 12. Jan, 2009 by Christine OKelly.
There are several reasons why we often recommend that clients pursue article marketing: to establish themselves as industry experts, to increase awareness of their products and services, and to build backlinks to their websites. The first two are fairly obvious, which is why we are going to focus on the third in this post. Starting [...]
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Choosing Article Marketing Topics For Increased SEO Benefit
Posted on 31. Dec, 2008 by Christine OKelly.
When you write articles for marketing purposes, it may be tempting to stuff them with keywords in hopes of getting them noticed faster and ranked higher. But with article marketing, a very high keyword density is actually detrimental: people reading articles are looking for useful information, not your promotional spiel. The companies that publish articles [...]
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SEO Copywriting Code-Critical: How to Format MS Word For Publishing Online
Posted on 20. Dec, 2008 by Tara Geissinger.
As an SEO copywriter or anyone with a blog or a website that drafts content in Word before publishing online, your SEO strategy must begin with your MS Word document. Though you may not realize it, if you don’t have Word set with the proper options, however, it turns from a useful writing tool into [...]
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SEO Copywriting: How To Calculate Keyword Density
Posted on 16. Dec, 2008 by Christine OKelly.
There are a lot of tools for calculating keyword density – AFTER the content is already on the page. But as SEO copywriters, our job is to write content that is optimized BEFORE it goes live on the page. Calculating keyword density while your content is still in the draft phase is useful not only [...]
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A Major Business Mistake I Just Couldn’t Help But Duplicate
Posted on 01. May, 2007 by Christine OKelly.
Probably like you, I get so much email that I don’t have time to go through a lot of the newsletters and Google Alerts the way I would really like to. But this morning, in the early a.m. hours as I was sifting through my email, one headline stood out so much that I couldn’t [...]
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Creating Newsletters that People Actually Like to Read
Posted on 21. Apr, 2007 by Christine OKelly.
In the beginning, many companies used the guise of a newsletter to send those on their mailing list blatantly one-sided advertisements. But companies quickly learned that this type of correspondence only enraged people and definitely didn’t create quality customers. The widely accepted purpose of a newsletter today is to build/nurture customer loyalty as well as [...]
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The Bare Bones Basics of Writing SEO Copy
Posted on 19. Apr, 2007 by Christine OKelly.
Effective web sales copy incorporates psychology, knowledge of consumer behavior, and mastery of language to build irresistible desire for your product. Combine this with search engine optimized text and You’ve got a formula for boosting search engine ranking and conversions. What is SEO Copywriting? SEO Copywriting or Search Engine Optimized Copywriting incorporates words and phrases [...]
