What Press Release Distributors Don’t Want You to Know About Press Releases and SEO
I write and distributed scores of press releases for clients every week without problem. But one that I recently wrote for my own company SEO Content Solutions was rejected by almost half of my regular distribution points.
It appears that the press release titled SEO Copywriting Expert Reveals Secrets to First Page Results hit too close to the truth and didn’t sit well with many PR distributors.
Some made it to the news, but nearly as many as usual.
SEO’s are a group that people love to hate. PR distributors are just another group that can’t stand us – with good reason though.
When advertisers flood the submissions with keyword-spammy ads disguised as press releases, it devalues the integrity of news.
Further, these press release distributors have the privilege of their content appearing on Google News because they have been approved as newsworthy content providers. Start letting lots of advertising through, and they could lose that privilege.
This press release wasn’t spammy or full of advertising lingo. Instead, it was a little too true. In the hands of advertisers that care more about optimizing for search engines as opposed to optimizing for humans, this type of information could cause a nightmare for PR distributors.
As someone who values information more than advertising, I understand this. When writing press releases for SEO, follow the advice in my rejected PR:
“For a press release to truly be successful, it’s critical that it be focused around providing useful information for human readers. Distributing press releases that don’t offer a real value to your target audience is a waste money and effort.”
