SEO Press Releases Rocking the Search Engine Results Page

Published in May 11th, 2007

Posted by Christine OKelly in Google, Promotion

The people that get them absolutely love them. Even I was surprised at first at their impact on the SERP’s.
Press Releases
When optimized for search engines (and of course for humans as is my motto) press releases have a bold presence in the search results. Not only that, but they are a great way […]

If You’re Only Optimizing for Google, You’re Just Not Getting It

Published in April 17th, 2007

Posted by Christine OKelly in Google

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The web, like anything else in life, is a popularity contest. Currently, Google seems to be the almighty decision maker on determining popularity–a lot like that kid everyone wanted to be like in high school.
And just like the popular kid who stayed heavy metal while everyone else was going grunge, Google won’t hold it’s supreme […]

How Google is Defining Business Ethics

Published in April 15th, 2007

Posted by Christine OKelly in Google

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In order to get a high rank, Google forces us to comply with the old “you get what you give” adage. The more valuable information you share, the more people Google will put you in front of. Give nothing, and you get the same in return.
This was a topic of uproar when in the early […]