The people that get them absolutely love them. Even I was surprised at first at their impact on the SERP’s.

Press Releases

When optimized for search engines (and of course for humans as is my motto) press releases have a bold presence in the search results. Not only that, but they are a great way to build valuable backlinks.

I’ve spent the last 6 months analyzing scores of press release distribution points to find those with the most value. There are quite a few free press release distribution points that may not give you the wide exposure of a resource like PR Web with its extensive contact list, but that do offer live links, anchor text, images, first page visibility on Google News and sometimes first page exposure on the organic results.

One of my favorite free press release resources is Open PR. The use of images really makes the release stand out in the SERPs.

Here’s a press release that I wrote that took 5 of the top 10 slots on Google’s main search page.

So if you’ve been procrastinating on sending out press releases – stop! Most of the companies I work with publish anywhere from 1-4 press releases a month like clockwork and love the effect.