Women Say Advertisers Just Don’t ‘Get’ Them

Published in April 29th, 2007

Posted by Christine OKelly in Promotion, SMO

Media Most Publications makes a resonating point in its article “Moms Say Advertisers Don’t Get Them”
This group represents 44 percent of the women’s market, but accounts for 55 percent of spending on consumer electronics; 51 percent of spending on food; 49 percent of spending on health & beauty aids; 48 percent of spending […]

Creating Newsletters that People Actually Like to Read

Published in April 21st, 2007

Posted by Christine OKelly in Copywriting, Promotion

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In the beginning, many companies used the guise of a newsletter to send those on their mailing list blatantly one-sided advertisements. But companies quickly learned that this type of correspondence only enraged people and definitely didn’t create quality customers.
The widely accepted purpose of a newsletter today is to build/nurture customer loyalty as well as convert […]

Be the Industry Expert - Party Like a Rock Star

Published in April 20th, 2007

Posted by Christine OKelly in Promotion

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Who doesn’t want to achieve rockstar celebrity status? Just because you’re in the morgage industry or the title insurance business doesn’t mean that you can’t be a celebrity in your industry. After all, popularity and success go hand in hand. To become really successful means being well-known in your circle.Becoming the industry expert is something […]

The Bare Bones Basics of Writing SEO Copy

Published in April 19th, 2007

Posted by Christine OKelly in Copywriting

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Effective web sales copy incorporates psychology, knowledge of consumer behavior, and mastery of language to build irresistible desire for your product. Combine this with search engine optimized text and You’ve got a formula for boosting search engine ranking and conversions.

What is SEO Copywriting?
SEO Copywriting or Search Engine Optimized Copywriting incorporates words and phrases that your […]

Cool Ways to Bring Your Content Off the Web

Published in April 18th, 2007

Posted by Christine OKelly in Copywriting

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There are so many ways to publish high quality books and documents today with no upfront costs. With the major advancements in print on demand publishing that have taken place over the years, you can really take your business presence to a level that was not possible just a few years ago.
Take a look […]

If You’re Only Optimizing for Google, You’re Just Not Getting It

Published in April 17th, 2007

Posted by Christine OKelly in Google

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The web, like anything else in life, is a popularity contest. Currently, Google seems to be the almighty decision maker on determining popularity–a lot like that kid everyone wanted to be like in high school.
And just like the popular kid who stayed heavy metal while everyone else was going grunge, Google won’t hold it’s supreme […]

More Pages = Higher Search Engine Ranking: An Experiement

Published in April 16th, 2007

Posted by Christine OKelly in SEO

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For the most part, the more pages a website has, the more successful it is - not just with the search engines, but in sales and true popularity as well. It makes sense fundamentally. The more pages of content a website has, the more chances there are for a potential customer to find the site.

click […]

How Google is Defining Business Ethics

Published in April 15th, 2007

Posted by Christine OKelly in Google

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In order to get a high rank, Google forces us to comply with the old “you get what you give” adage. The more valuable information you share, the more people Google will put you in front of. Give nothing, and you get the same in return.
This was a topic of uproar when in the early […]