Welcome to our Blog

The place where we report our observations and experience on how content impacts search

5 Stubborn Content Marketing Myths That Won’t Go Away

5 Stubborn Content Marketing Myths That Won’t Go Away

Content marketing has gone mainstream. In fact, it seems like it has become so popular with businesses that everyone’s doing it. The coffee shop down the road from your house is probably blogging just like Coca-Cola, Chevron, and HP. And if they’re not…

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4 Steps To Reach New Audiences Through Guest Blogging

4 Steps To Reach New Audiences Through Guest Blogging

Guest blogging. It’s been around since blogs have been around. And it continues to be one of the best strategies a content marketer can use to bring targeted traffic to her site. Consider what happens when you create a useful, engaging post for someone’s…

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6 Tips For Finding Quality Guest Blogging Gigs

6 Tips For Finding Quality Guest Blogging Gigs

Guest blogging is one of the most effective ways to gain exposure in front of huge new audiences. By writing high-quality posts that are published on respected websites and blogs that attract thousands of readers, you can earn the type of high-authority inbound…

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SEO Basics: Does The Color Of Your Hat Really Matter?

SEO Basics: Does The Color Of Your Hat Really Matter?

There has been a raging debate among SEO experts over the past 15 years about the color of their professional hats. The “bad guys” – the folks who are considered to be unethical – have been assigned black hats to signify their evil ways. The…

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