Content marketing has gone mainstream. In fact, it seems like it has become so popular with businesses that everyone’s doing it. The coffee shop down the road from your house is probably blogging just like Coca-Cola, Chevron, and HP. And if they’re not, they’re probably recording videos for YouTube or tweeting, sharing, and posting items […]
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How To Take Advantage Of Guest Blogging After Penguin 2.0
Posted on 16. Jan, 2014 by Tara Geissinger.
Whoever said that search engine experts have a tendency to screw up a good thing weren’t far off the truth. When a useful, innocent technique is discovered to have great value for ranking sites, everyone rushes in to exploit it. With time, the technique becomes less useful, not only to those who enjoyed its benefits […]
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7 Ways To Build Authority In Your Niche With Content Marketing
Posted on 09. Jan, 2014 by Tara Geissinger.
As we’ve mentioned in recent posts, content marketing is more than just publishing a blog. A blog is just a tool for getting your message across. It gives you a way to connect with your audience, engage them, and build their trust. But at the end of the day, it’s still just one of many […]
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The Link-Building FAQ: 4 Questions Answered About Building Links To Your Site
Posted on 19. Jun, 2013 by Tara Geissinger.
Today, we’re going to talk about links. They’re still the currency of good Google rankings. Even though social media marketing should be a part of your overall strategy, and social signals are being used more aggressively in Google’s algorithm, links continue to define success. That’s going to be the case for the foreseeable future. To […]
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4 Steps To Reach New Audiences Through Guest Blogging
Posted on 11. Jun, 2013 by Christine OKelly.
Guest blogging. It’s been around since blogs have been around. And it continues to be one of the best strategies a content marketer can use to bring targeted traffic to her site. Consider what happens when you create a useful, engaging post for someone’s popular blog. It introduces you to a new audience. It establishes […]
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Guest blogging is one of the most popular ways to build links to a site these days. By writing high-quality posts and getting them published on blogs that attract thousands of readers, you can build links that Google will respect. It’s also a great way to make a name for yourself. As folks start to […]
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SEO Basics: Does The Color Of Your Hat Really Matter?
Posted on 30. May, 2013 by Christine OKelly.
There has been a raging debate among SEO experts over the past 15 years about the color of their professional hats. The “bad guys” – the folks who are considered to be unethical – have been assigned black hats to signify their evil ways. The “good guys” – the shining lights of the industry – […]
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6 Lessons Google Has Taught Us About Search Engine Optimization
Posted on 16. May, 2013 by Tara Geissinger.
To some of us, Google is the world’s best teacher. Google doesn’t mince words, and it delivers its lessons mercilessly, forcing you to adapt quickly in order to thrive. Some consider it harsh; others think of it as tough love. Folks who are willing to study the nuances of search engine optimization and adjust their […]
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Is Your Content Marketing Focused On These 3 Crucial Goals?
Posted on 02. May, 2013 by Christine OKelly.
When it comes to content marketing, it’s easy to lose sight of the forest for the trees. From researching keywords and brainstorming topics to writing and distributing articles, the details can distract you from your long-term strategy. It’s worth taking a moment to remind yourself of the reason you’re producing content in the first place. […]
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4 Reasons To Create High-Caliber Content That People (And Google!) Love
Posted on 10. Apr, 2013 by Tara Geissinger.
High-caliber content isn’t just lengthy or written well. It’s content that shows other people you’re a major contender in your niche, that you’re an industry expert, and not only do you know your stuff, but you can get it across in a way that demonstrates your passion and expertise. Doesn’t that sound like the type […]
