SEO Copywriting Step By Step: 5 Newsletter Topic Ideas That Hook Your Readers
Posted on 25. Jan, 2012 by Tara Geissinger.
If your company is like most, you probably spend your days taking care of your customers and neglecting your own marketing. It’s a common problem that afflicts companies across every industry. Instead of ignoring your own business, make an effort in 2012 to market yourself! One of the best ways to do this is with [...]
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Top 10 New Year’s Resolutions To Boost Online Visibility
Posted on 14. Dec, 2011 by Tara Geissinger.
With the holidays just around the corner and the year coming to a close, it’s hard to believe it is already time to start thinking about maximizing your business in 2012! The ever evolving online marketing arena means it is more important than ever to stay on top of the latest trends to ensure prospects [...]
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How to Optimize an Article for Maximum SEO Effectiveness
Posted on 07. Nov, 2011 by Tara Geissinger.
There are several reasons why we often recommend that clients pursue SEO article marketing: to establish themselves as industry experts, to increase awareness of their products and services, and to build backlinks to their websites. The first two are fairly obvious, which is why we are going to focus on the third in this post. [...]
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More Proof That SEO Content Marketing Is Fueling Search Visibility
Posted on 18. Oct, 2011 by Christine OKelly.
One of our awesome Project Managers, Liyya, shared this info graphic from Brafton with the team yesterday — and I felt it really illustrated the point brilliantly about content marketing and how effective it is towards better SEO and overall visibility. I wanted to share it here because I think it’s really important to remember [...]
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Our ‘Tough Love’ Approach to Clients Request for Outsourced Social Media Marketing
Posted on 05. Oct, 2011 by Christine OKelly.
We often get requests from clients to "do" social media on their behalf. Even though we specialize in content marketing, and social media is a form of online marketing, we always say "No" to the request. Why? Because we feel that your voice is important and that you have something to share that nobody else [...]
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Would gaining media visibility improve your sales? The answer is most likely a resounding yes! In this post I’ll show you 4 simple things that people I know are using to gain more media visibility. The best part is that each of these things could easily be tackled over the weekend, yet the results could [...]
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Article Marketing Writing Techniques SEO Copywriters
Posted on 12. Jan, 2009 by Christine OKelly.
There are several reasons why we often recommend that clients pursue article marketing: to establish themselves as industry experts, to increase awareness of their products and services, and to build backlinks to their websites. The first two are fairly obvious, which is why we are going to focus on the third in this post. Starting [...]
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Choosing Article Marketing Topics For Increased SEO Benefit
Posted on 31. Dec, 2008 by Christine OKelly.
When you write articles for marketing purposes, it may be tempting to stuff them with keywords in hopes of getting them noticed faster and ranked higher. But with article marketing, a very high keyword density is actually detrimental: people reading articles are looking for useful information, not your promotional spiel. The companies that publish articles [...]
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SEO Copywriting Code-Critical: How to Format MS Word For Publishing Online
Posted on 20. Dec, 2008 by Tara Geissinger.
As an SEO copywriter or anyone with a blog or a website that drafts content in Word before publishing online, your SEO strategy must begin with your MS Word document. Though you may not realize it, if you don’t have Word set with the proper options, however, it turns from a useful writing tool into [...]
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There are a lot of tools for calculating keyword density – AFTER the content is already on the page. But as SEO copywriters, our job is to write content that is optimized BEFORE it goes live on the page. Calculating keyword density while your content is still in the draft phase is useful not only [...]
