As a marketer, you already know that press releases are a powerful tool for reaching your audience. They give you a way to deliver a continuous stream of useful, newsworthy content that positions you as an authority, and brings people to your site. Once people are on your site, you can promote your products as [...]
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SEO Copywriting Tips: How To Structure A Landing Page
Posted on 21. May, 2012 by Christine OKelly.
If you promote products or services, you’re probably using landing pages on your site. They are effective because they focus like a laser on getting visitors to take a particular action. That action might be to sign up for a newsletter, call for more information, register for a webinar, or make a purchase. The question [...]
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SEO Copywriting Tips: How To Work In Awkward Keywords
Posted on 08. May, 2012 by Christine OKelly.
Some keywords are easy to work into your content. They flow nicely, and play well with other words. They fit in and make friends with the surrounding text. Other keywords are more difficult to use. They repel other words, and demand to be the center of attention. For example, consider the phrase “professional dog trainer [...]
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How This Local Real Estate Agent Closed Millions In Sales With Smart Content Marketing
Posted on 24. Apr, 2012 by Christine OKelly.
If you could drive thousands of targeted prospects to your site each month by creating quality content, would you do it? That is exactly what Ben Fisher, a real estate agent in Park City Utah, has done. By focusing his efforts on targeted content marketing, Fisher has been able to dramatically boost his rankings in [...]
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Matt Cutts Says: Stop Obsessing About Keyword Density! A More Useful Keyword Strategy
Posted on 12. Apr, 2012 by Christine OKelly.
Google engineer Matt Cutts recently remarked that webmasters should use keywords naturally in their content. Some people took that to mean that optimizing their pages around keywords was useless. But Cutts was not communicating that at all. In fact, he was offering a valuable hint about tweaking your content marketing strategy so that Google considers [...]
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7 Killer Article Marketing Topic Ideas – Effective and Timeless!
Posted on 20. Mar, 2012 by Christine OKelly.
Ahh, writer’s block. It happens to everyone and can strike at any time. Don’t let yourself be stumped by the block when you’re working on articles for your article marketing campaign. Instead, take a page out of our book on how to come up with an endless stream of article topic ideas. If you’re just [...]
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SEO Copywriting Step-By-Step: 5 Top Opt-In Offer Ideas That Can Supercharge Your Mailing List
Posted on 22. Feb, 2012 by Tara Geissinger.
Your mailing list can be one of the best resources you have when it comes to direct marketing to existing customers, but how can you reach potential customers with it? It’s no secret that consumers today are overrun with spam and other bulk emails and because of this, they often avoid signing up for a [...]
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SEO Copywriting Step-By-Step: 10 Topics For SEO Press Releases
Posted on 08. Feb, 2012 by Christine OKelly.
SEO press releases can pull triple-duty in boosting your online presence if you optimize them correctly… but what to announce? It’s okay if your news isn’t Earth-shattering or life changing — it just needs to be relevant to your audience, that is, your customers and others in your industry. Here are 10 power press release [...]
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Smart marketers are using Facebook to connect to their customers in real time, but even the best of us struggle to come up with topics to post on our Facebook wall. A blank Facebook page is worse than no page at all, so don’t let yours look like tumbleweeds might come rolling across it at [...]
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SEO Copywriting Step By Step: 5 Newsletter Topic Ideas That Hook Your Readers
Posted on 25. Jan, 2012 by Tara Geissinger.
If your company is like most, you probably spend your days taking care of your customers and neglecting your own marketing. It’s a common problem that afflicts companies across every industry. Instead of ignoring your own business, make an effort in 2012 to market yourself! One of the best ways to do this is with [...]
